Holding the wheel felt like sitting in a real car as Flores adjusted the lighting themes, trim packages and more.Īfter my experience ended down the coast in Monterey, Flores said the objective was to change the car buying experience for the 21st century.Īcross the showroom I revisited actual reality and sat in a real Lucid vehicle. He opened the doors and told me to get in and I took a seat in a “cockpit” with a steering wheel. I watched as a Lucid car pulled up alongside me.Ĭhad Flores, a studio advisor visiting from the company’s San Jose location, guided me around the car and changed the visuals with a tablet he controlled, showing me the car in different colors. Standing in the showroom wearing a Vive headset, I was suddenly standing on the San Francisco waterfront with a stunning view of the Golden Gate Bridge. The VR experience is part of a partnership with ZeroLight, designed to “reflect the needs of the evolving luxury buyer,” according to a 2020 news release. (GeekWire Photo / Kurt Schlosser) (GeekWire Photo / Kurt Schlosser) Lucid’s Chad Flores handles a control panel for the showroom’s virtual reality experience.
Models and prices - which just went up in May to offset rising material and supply chain-related costs - include the $154,000 Air Grand Touring the $107,400 Air Touring the $87,400 Air Pure and a new Lucid Air Grand Touring Performance model, announced recently, at $179,000. We’re ramping up slowly, we’ll expand the model range.” “Obviously, Tesla took a decade to get to where they are today. “We’re playing a long game here,” Buchko said. It’s going up against a heavily entrenched Tesla, which has no shortage of its vehicles on the road in the Seattle region - and a showroom of its own just across University Village. The company, which is led by CEO Peter Rawlinson, a former top engineer at Tesla, went public last year, raising $4.5 billion in a SPAC deal. Lucid, founded in 2007 as battery maker Atieva, bills itself as “the quickest, longest range, fastest charging electric car in the world.” The Air GT boasts a range of 520 miles per charge with an approximate charging time of 20 minutes to reach 300 miles. A display showing off Lucid’s electric tech, from left: the motor, charger and battery. Direct-to-consumer sales - and all talk of pricing - is facilitated via the company’s Newark, Calif., headquarters and delivery happens at the facility south of downtown Seattle. This is an opportunity for folks to see it, touch it, feel it.” Buchko said.īecause Lucid is not licensed to sell cars in Washington state, the point of the studio is to educate potential buyers about the brand, the models and the options.
#Lucid car interior full
“Since we’ll never have a lot full of cars for folks to walk around, part of the exploration here is the ability to see different material and finishes, interior options, exterior colors. There are two cars in the showroom a display which shows off its electric technology (motor, charger, battery) a display for interior finishes and fabrics small models for exterior color options a two-seat virtual reality experience for seeing the car in different settings and lounge areas. Located about 20 feet from an Apple Store, the Lucid space borrows heavily from the minimalist design of the tech giant’s retail locations.
“We see ourselves as a technology company as much as car company.” The Lucid showroom is in a former Microsoft Store location. “In Seattle there’s a very high adoption rate of EVs, but also there’s a really strong focus here on technology,” said Dave Buchko, the company’s PR manager, explaining the attraction to the market. The location is the 28th for the company, which also has a service and delivery center on Airport Way South in Seattle.
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